Hello, The Humane League

My name is Jacob Bairen, and I am an experienced graphic designer and digital marketer. My interests and talents lie in branding, advertising, web design, and production design, which has lent my intrigue to the position at The Humane League. I have always had an affinity for animals, for as long as I can remember, and  animals have always been an important part of my family, so your mission is one that strikes my heart chords. Your team stuck out to me as the perfect place to work, so I would like to introduce you to some of my work and why I would be a great fit on The Humane League team. 

My skills lie in brand development, advertising, web design, and production design. I focus on building strong brand images that stand out amongst the competition, offering unique experiences to the consumer. My methods involve copious amounts of research and brainstorming, which I take as inspiration in order to begin creating strong design. Research remains an ongoing task, but once initial research is completed, brand development takes off, going through stages of conceptualization and revision until the final product is completed.

Were I to join The Humane League team, I would offer a dedicated hand and mind to help build strong design with you. I work well on a team and actively seek out feedback in everything I do, because a good designer can create good work, but a great designer can take feedback and create incredible work. Additionally, the incredible cause that you embody at  The Humane League is one of many reasons that I would like to join the team, in addition to the incredible work produced by your design team, as is evident upon visiting your website. The strong sense of brand and design that your team employs is impressive, and is a team that I would be honored to lend my own skills to.

I hope that you enjoy this selection of my work, I encourage you to explore the rest of my portfolio, and I hope that you would consider me for the newest member of your incredible team. 


Thank you,

Jacob Bairen

Please enjoy a selection of my projects

eShop Marketer

During my time at eShop Marketer, I have done many things, from creating sales funnels in ClickFunnels and running member onboarding campaigns in InfusionSoft, to rebranding the company and redesigning the whole website.
The biggest project in my time at eShop Marketer was the complete rebrand of the company. This involved the conceptualization and development of an entirely new logo and brand system. The entire website went through a complete redesign and restructure, requiring significant concepting and research.
Aside from the website and the rebrand, I have overseen or executed the creation of many sales funnels in ClickFunnels. These also went through a rebrand along with the rest of the company. Another project I had part in was the creation of logos for pro members’ Etsy shops.

 Queen Greatest Hits: Deluxe Edition

This project was created as a marketing and advertising campaign for a theoretical release of a new Queen album. The concept for the album was to create a new, yet familiar experience that would appeal to audiences both young and old. The goal of the campaign was to introduce some of Queen’s most iconic and popular songs to the younger generation in a way that spoke to their demographic. At the same time, it was crucial to maintain that bold, extravagant brand identity that Queen has embodied for decades. This was achieved through album design, as records have seen a rise in popularity over the past few years, as well as a new, interactive website, and traditional promotional materials, such as large posters. The branding of these elements is bold and captures the character of the band, as it presents itself to new audiences in ways that they can relate and enjoy the content.


The Team Hong Kong campaign was created as a hypothetical ad campaign organized by the NFL in support of the citizens of Hong Kong. The city has been in civil unrest for over two years, and the situation sees no hope of improving soon, especially with new regimes and virus outbreaks. The campaign was made to inform the public about the atrocities plaguing these people and encourage change.
These ads were created to confront us, as Americans, with the harsh realities of what happens outside of our own sphere. They transpose these horrendous realities into our everyday lives, interrupting what we consider normal, and juxtaposing the strife that others have to consider normal instead. This campaign is meant to be a shock campaign that pushes average Americans to rethink the privileges that they have and to, instead, consider the struggle that those in other countries face every single day.

See Our Heroes

For this project, I designed an ad campaign for Operation Second Chance, an organization that aids veterans in rehabilitation and reintegration after combat.  Veteran homelessness, divorce, unemployment, and suicide rates are at historic highs, so this campaign was designed to inform the public just how bad the situation is for our heroes.
These ads are composed of three magazine print ads, one digital billboard, and one digital interactive bus stop ad. These ads are designed to ask the viewer to confront the issue and step into the world of these people. The aim is to have the viewer see that veterans are people too and they are all around. They have almost no one to see them in their suffering, and with these ads, the hope is that the public will reach out and help a veteran in need in any way they can.