Please enjoy a selection of my projects
During my time at eShop Marketer, I have done many things, from creating sales funnels in ClickFunnels and running member onboarding campaigns in InfusionSoft, to rebranding the company and redesigning the whole website.
The biggest project in my time at eShop Marketer was the complete rebrand of the company. This involved the conceptualization and development of an entirely new logo and brand system. The entire website went through a complete redesign and restructure, requiring significant concepting and research.
Aside from the website and the rebrand, I have overseen or executed the creation of many sales funnels in ClickFunnels. These also went through a rebrand along with the rest of the company. Another project I had part in was the creation of logos for pro members’ Etsy shops.
Queen Greatest Hits: Deluxe Edition
This project was created as a marketing and advertising campaign for a theoretical release of a new Queen album. The concept for the album was to create a new, yet familiar experience that would appeal to audiences both young and old. The goal of the campaign was to introduce some of Queen’s most iconic and popular songs to the younger generation in a way that spoke to their demographic. At the same time, it was crucial to maintain that bold, extravagant brand identity that Queen has embodied for decades. This was achieved through album design, as records have seen a rise in popularity over the past few years, as well as a new, interactive website, and traditional promotional materials, such as large posters. The branding of these elements is bold and captures the character of the band, as it presents itself to new audiences in ways that they can relate and enjoy the content.
TEAM HONG KONG
The Team Hong Kong campaign was created as a hypothetical ad campaign organized by the NFL in support of the citizens of Hong Kong. The city has been in civil unrest for over two years, and the situation sees no hope of improving soon, especially with new regimes and virus outbreaks. The campaign was made to inform the public about the atrocities plaguing these people and encourage change.
These ads were created to confront us, as Americans, with the harsh realities of what happens outside of our own sphere. They transpose these horrendous realities into our everyday lives, interrupting what we consider normal, and juxtaposing the strife that others have to consider normal instead. This campaign is meant to be a shock campaign that pushes average Americans to rethink the privileges that they have and to, instead, consider the struggle that those in other countries face every single day.
See Our Heroes
For this project, I designed an ad campaign for Operation Second Chance, an organization that aids veterans in rehabilitation and reintegration after combat. Veteran homelessness, divorce, unemployment, and suicide rates are at historic highs, so this campaign was designed to inform the public just how bad the situation is for our heroes.
These ads are composed of three magazine print ads, one digital billboard, and one digital interactive bus stop ad. These ads are designed to ask the viewer to confront the issue and step into the world of these people. The aim is to have the viewer see that veterans are people too and they are all around. They have almost no one to see them in their suffering, and with these ads, the hope is that the public will reach out and help a veteran in need in any way they can.