The Team Hong Kong campaign was created as a hypothetical ad campaign organized by the NFL in support of the citizens of Hong Kong. The city has been in civil unrest for over two years, and the situation sees no hope of improving soon, especially with new regimes and virus outbreaks. The campaign was made to inform the public about the atrocities plaguing these people and encourage change.
The interactive posters were made to show how we, as Americans can remain blind to what is happening abroad, until we are confronted with these harsh realities. This remained a theme throughout the campaign.