This ad campaign was designed for Operation Second Chance, an organization that aids veterans in rehabilitation and reintegration after combat. Veteran homelessness, divorce, unemployment, and suicide rates are at historic highs, so this campaign was designed to inform the public just how bad the situation is for our heroes.
These ads are composed of three printed poster ads, one digital billboard, and one digital interactive bus stop ad. These ads are designed to ask the viewer to confront the issue and step into the world of these people. The aim is to have the viewer see that veterans are people too and they are all around. They have almost no one to see them in their suffering, and with these ads, the hope is that the public will reach out and help a veteran in need in any way they can.