This ad campaign was crafted for Operation Second Chance, an organization dedicated to supporting veterans in their rehabilitation and reintegration after combat. With veteran homelessness, divorce, unemployment, and suicide rates reaching historic highs, the campaign was strategically designed to raise public awareness about the challenging circumstances faced by our heroes.
This advertising campaign consists of three printed poster ads, one digital billboard, and one digital interactive bus stop ad. The purpose of these ads is to encourage viewers to confront the issue and immerse themselves in the lives of veterans. The goal is to make viewers recognize that veterans are individuals with personal experiences and struggles that often unnoticed. Through these ads, the intention is to inspire the public to reach out and offer assistance to veterans in need in any way possible.