Queen is, arguably, one of the most popular and most unique classic rock bands ever, and remains relevant today, despite the vastly different current artists. In light of this, it is difficult to remain relevant when a band rarely produces any new music, so Queen needs a campaign to maintain their notoriety within today’s music industry. They are releasing a “Deluxe Edition” of their second studio album, Queen II. Along with the album, they need promotional materials to bring recognition to the new release.