Queen is, arguably, one of the most popular and most unique classic rock bands ever, and remains relevant today, despite the differing styles of today’s bands, music groups, and artists. In light of this, it is difficult to remain relevant when a band rarely produces any new music, so this campaign was created as a theoretical way to maintain their notoriety within today’s music industry. 

This campaign was developed to promote a “Deluxe Edition” of their second studio album, Queen II. Along with the album, promotional materials were created to bring recognition to the new release in an incredibly different market than that of the original album.