Cable-Tec is a world-wide cable engineering event that takes place in Atlanta, Georgia, and is host to hundreds of speakers from the world’s leading cable networking industries. This event caters to industry leaders and businesses with interest in cable and communications. This poster was created to incorporate the Helektral typeface in a way that related fittingly to a real-life event. The poster is created using concepts that reflect the themes of technology and innovation embraced by the Cable-Tec conference.
Helektral is used as the typeface for the title of the conference, and is complemented by both the Righteous and Comfortaa typefaces. Righteous is used for dates and times primarily, and is incorporated because of its modern, technological appearance. This, combined with its highly geometric form relates it closely to Helektral. Comfortaa, while still boasting a modern aesthetic, is used more specifically for its rounded form, appearing similar to the rounded shapes found in Helektral. All of these chosen typefaces reflect themes of modernity, progression, and innovation, much like the ideals held by Cable-Tec.
One of the concepts embraced by Cable-Tec is how the convention appeals to industries worldwide, a concept reflected by the vaguely globe-like object found in the bottom-right corner. Almost like markers on a map, pins rise out of the “globe” and lead to the various lectures and their details. These points of information radiate around the “globe” as if different locations on in the technological “world”.
Color choice was also carefully thought out to represent technological advancement. Bright, neon colors portray concepts of electronics, but also reflect the neon-tube-like form of the Helektral typeface with its rounded shapes.