As a luxury fragrance distributor, Eau-factorie (stylized eau-factorie) strives to create only the finest fragrances and oils, offering pre-made and customizable selections that suit the user’s every need. This project involved a complete brand development for the company, from the logo to the various brand applications and touchpoints. The brand adheres to Eau-factorie’s values of sustainability, modernity, simplicity, naturalism, elegance, and luxury.
Eau-factorie’s focus on naturalism, modernity, and elegance was the driving force behind the realization of the project, as such ideals were carried throughout the logo, color pallette, type choice, and other aspects of the brand system. The logo was developed as a primarily typographic solution, reminiscent of competing fragrance distributors who use typographic logos. Eau-factorie differentiates in the color pallette and the presence of a brandmark, however. This circular brandmark adheres to modern design styles while alluding to the liquid perfumes and the airborne aromas associated with the fragrances. The green is a modern, yet natural shade that is applied throughout the brand along with the circular forms of the brandmark.
In addition to the logo, brandmark, and tagline—”only the essentials, made for you”—various peripherals and touchpoints were developed for the brand, including exterior and interior wayfinding, a preliminary webpage, and a print brochure designed to be used in-house to assist the guest in selecting the perfect fragrance for his or her needs. The brand guidelines and design styles developed alongside the logo were carried over to these touchpoints to create a cohesive, trusted brand.