Hello, Brafton Inc.

My name is Jacob Bairen, and I am an experienced graphic designer and digital marketer. My interests and talents lie in branding, advertising, web design, and production design, which has lent my intrigue to the position at Brafton Inc. Upon taking a look at your website and the projects that your team has headlined, I can tell that the team at Brafton Inc. is very talented and I would be honored to offer my skills as part of that incredible team. I especially enjoyed seeing the fun, whimsical flair that is evident in the majority of the design. Your team stuck out to me as the perfect place to work, so I would like to introduce you to some of my work and why I would be a great fit on the Brafton Inc. team. 

My skills lie in web design, typography, brand development, and advertising. I focus on building strong brand images that stand out amongst the competition, offering unique experiences to the consumer. My methods involve copious amounts of research and brainstorming, which I take as inspiration in order to begin creating strong design. Research remains an ongoing task, but once initial research is completed, design takes off, going through stages of conceptualization and revision until the final product is completed.

Were I to join the Brafton Inc. team, I would offer a dedicated hand and mind to help build strong design with you. I work well on a team and actively seek out feedback in everything I do, because a good designer can create good work, but a great designer can take feedback and create incredible work. I have extensive background in web design and page layout, which I feel would make me a perfect fit for the team. The strong sense of brand and design that your team employs is impressive, and is a team that I would be honored to lend my own skills to.

I hope that you enjoy this selection of my work, I encourage you to explore the rest of my portfolio, and I hope that you would consider me for the newest member of your incredible team. 

 

Thank you,

Jacob Bairen

Please enjoy a selection of my projects

eShop Marketer

During my time at eShop Marketer, I have done many things, from creating sales funnels in ClickFunnels and running member onboarding campaigns in InfusionSoft, to rebranding the company and redesigning the whole website.
The biggest project in my time at eShop Marketer was the complete rebrand of the company. This involved the conceptualization and development of an entirely new logo and brand system. The entire website went through a complete redesign and restructure, requiring significant concepting and research.
Aside from the website and the rebrand, I have overseen or executed the creation of many sales funnels in ClickFunnels. These also went through a rebrand along with the rest of the company. Another project I had part in was the creation of logos for pro members’ Etsy shops.
See more of my eShop Marketer work

Queen Greatest Hits: Deluxe Edition

This project was created as a marketing and advertising campaign for a theoretical release of a new Queen album. The concept for the album was to create a new, yet familiar experience that would appeal to audiences both young and old. The goal of the campaign was to introduce some of Queen’s most iconic and popular songs to the younger generation in a way that spoke to their demographic. At the same time, it was crucial to maintain that bold, extravagant brand identity that Queen has embodied for decades. This was achieved through album design, as records have seen a rise in popularity over the past few years, as well as a new, interactive website, and traditional promotional materials, such as large posters. The branding of these elements is bold and captures the character of the band, as it presents itself to new audiences in ways that they can relate and enjoy the content.

Queen Greatest Hits: Deluxe Edition

This project was created as a marketing and advertising campaign for a theoretical release of a new Queen album. The concept for the album was to create a new, yet familiar experience that would appeal to audiences both young and old. The goal of the campaign was to introduce some of Queen’s most iconic and popular songs to the younger generation in a way that spoke to their demographic. At the same time, it was crucial to maintain that bold, extravagant brand identity that Queen has embodied for decades. This was achieved through album design, as records have seen a rise in popularity over the past few years, as well as a new, interactive website, and traditional promotional materials, such as large posters. The branding of these elements is bold and captures the character of the band, as it presents itself to new audiences in ways that they can relate and enjoy the content.
See more about Queen Greatest Hits: Deluxe Edition

Luxury Hills

Luxury Hills is a customizable luxury tourism agency set in the beautiful city of Beverly Hills. Luxury Hills tours are specially designed to showcase the beauty and the luxury of the city while being tailored to each different consumer. You can book your trip online and then use the app or the provided pamphlet to coordinate your trip. Luxury Hills targets middle-aged professionals who have a little extra money to spend on a vacation, so it has to be luxurious, enticing, and elegant.
For this project, a brochure and map system was designed, as well as visual concepting for an interactive mobile app and website. Being based in Beverly Hills, this project needed to capture the elegance and luxury that  the beautiful city embodies. I put this elegance on display through bold gold and black color schemes, typography, and page layout.
See more about Luxury Hills

D.Y.G | Design Your Garden

DYG is a home gardening company geared toward mothers with young children, offering fun and playful ways to engage with nature while drawing upon childhood creativity. DYG sells various collections of seeds grouped together in numerous arrangements such that the user can grow custom gardens that act as a cohesive units. Instructions are included with each seed packet so that the user can easily grow the plants with minimal research or trouble.

 

A packaging system and initial brand identity was designed for one of these seed collections, specifically the Wellness collection. This product contains eight packets of seeds for eight different plants that all offer a variety of health benefits, but all of which can be brewed into a tea. Both the interior and exterior of the box are designed to appeal to a younger, more playful audience by using bright colors and whimsical illustrations. Each seed packet is designed to fit nicely in the boxes slots and appear as if flowers are growing out of the ground inside. The box exterior reflects the brand and categorizes the individual product against the brand’s other offerings.

D.Y.G | Design Your Garden

DYG is a home gardening company geared toward mothers with young children, offering fun and playful ways to engage with nature while drawing upon childhood creativity. DYG sells various collections of seeds grouped together in numerous arrangements such that the user can grow custom gardens that act as a cohesive units. Instructions are included with each seed packet so that the user can easily grow the plants with minimal research or trouble.

 

A packaging system and initial brand identity was designed for one of these seed collections, specifically the Wellness collection. This product contains eight packets of seeds for eight different plants that all offer a variety of health benefits, but all of which can be brewed into a tea. Both the interior and exterior of the box are designed to appeal to a younger, more playful audience by using bright colors and whimsical illustrations. Each seed packet is designed to fit nicely in the boxes slots and appear as if flowers are growing out of the ground inside. The box exterior reflects the brand and categorizes the individual product against the brand’s other offerings.
See more about D.Y.G.
View the rest of my portfolio
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